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The Curse of Knowledge: Using Video to Communicate Tech Talk to Non-Tech Audiences

  • Lean Canvas 81c Lichfield Street Christchurch, Canterbury, 8011 New Zealand (map)

Join us to learn about using video for better communication.

As tech marketers, we are often the bridge between our internal technology experts and a less technical audience. Our challenge is to communicate our technical expertise in ways that are easy to understand. 

Kaushik Kumar, Owner and Video Producer at Dark Matter, calls this the ‘curse of knowledge’. The more we know, the harder it can be to communicate well with less technical audiences. 

Kaushik is an expert at helping organisations use video to make technical information engaging and easy to understand. 

Join us for a Christchurch TMG get-together where Kaushik will share some of his tips and tools so you can optimise how you use video in your organisation. 

Kaushik Kumar is the owner of Dark Matter. Dark Matter help businesses turn expertise and experience into simple, powerful video content that customers will understand and appreciate. Over the last six years, Kaushik and his team have helped businesses use videos as their superpower, giving them an unparalleled edge in their industries.  

  • When: Thursday, 28 November, 5:00pm - 7:00pm

  • Where: 81C Lichfield Street (Lean Canvas).

    • Entrance between Pilgrim Espresso and Zaks Kebab House

Heads up: Attendees might feature in a TMG promo video

We’re going to drink our own champagne. Kaushik will make a short video of the evening to help promote TMG to the tech community.  He’ll take some video of the event and interview some of us about why we love TMG and the value we get from it.

Register now

 
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