Back to All Events

B2B Tech Marketing in 2025 and Beyond

  • EPIC Innovation 100 Manchester Street Christchurch, Canterbury, 8011 New Zealand (map)

Join us for an evening of networking, insight, and honest conversation about the state of B2B marketing in 2025 and beyond.

When: Wednesday, 30 April, from 5pm (talk starts at 5:30pm)
Where: EPIC Innovation

We all know the game is changing. Tactics that worked reliably for years—content marketing, paid ads, social campaigns—aren’t delivering like they used to. So what does effective B2B tech marketing look like in 2025?

Come along to this meetup and explore that question together with fellow tech marketers in Ōtautahi Christchurch.

TMG member and B2B marketing specialist, Lisa Jansen will kick things off with a presentation, outlining some of the key challenges we’re facing, how AI might impact things and what marketing strategies and tactics are likely to be effective in this changing world. 

Then we’ll open the floor for a group discussion—an honest, informal kōrero about what’s working, what’s not, and how we can support each other through the changes.

If you’re a B2B marketer in Ōtautahi Christchurch you won’t want to miss this meetup. 

What to expect

  • A chance to connect with other local B2B tech marketers

  • A talk to spark ideas and discussion

  • Time to share your own experiences, questions, and thoughts

  • A relaxed setting with drinks, snacks and good people

  • You’ll leave with fresh ideas, practical insights, and some reassurance you’re not in it alone

As space is limited, registration is essential. Please scroll down to register!

Lisa Jansen

About Lisa

Lisa is a senior B2B marketing professional with over 15 years’ experience helping tech and professional services companies grow. As a contractor, she’s worked with a wide range of organisations across New Zealand and beyond. Lisa is especially passionate about making marketing more meaningful and effective in today’s increasingly crowded and complex environment.

>> Connect on LinkedIn

 

Register


Previous
Previous
28 November

The Curse of Knowledge: Using Video to Communicate Tech Talk to Non-Tech Audiences

Next
Next
28 August

Save the Date: NZ Tech Marketers Conference 2025