
Resonance.
Going beyond relevance. Creating lasting impact, not fleeting clicks. Establishing human connection, not just algorithmic precision.
The annual conference for the Tech Marketers of Aotearoa.
#TMG25 - August 28th - Maritime Room, Auckland
Resonance.
10am - 5pm - Maritime Room - $195pp (plus GST & fees)
In a time when artificial intelligence can generate content, optimise campaigns, and predict behaviour faster than ever, the role of the marketer is shifting, but it’s far from disappearing.
Now more than ever, what we create must resonate: with our audiences, with our values, and with the world around us.
"Resonance" is about going beyond relevance. Creating lasting impact, not fleeting clicks. Establishing human connection, not just algorithmic precision.
At this year’s conference, we’ll explore:
How marketers can create connection and emotional resonance in an AI-shaped world.
What human creativity still does best, and how to amplify it with intelligent tools.
The data, technologies, and signals that help us stay attuned to what really matters.
Timeless marketing truths that still hold power in a tech-driven future.
#TMG25 Programme
Details subject to change
Sessions are proudly supported by these partners.
Pre-conference Masterclass
8am - 9.30am
Morning Session
9.30am - Registration & Morning Tea
10am - Welcome from TMG Chairperson
Tyrona Heath - Director, The B2B Institute
Beyond Borders Panel – Marketing NZ Tech on the global stage
Insights Exchange - Maximise your resonance with data-driven market insights
AI & Automation – The New Frontier in Tech Marketing
Afternoon Session
Dr Sommer Kapitan - AI as your operant ally
Frazer Scott - Influencing without Authority
Atlas Digital - Growth Marketing – Scaling up without burning out
Personalisation in an increasingly impersonal landscape
Previously Unavailable - How brand marketing creates resonance to add commercial value.
Fight Club: The great AI debate
Tech Marketing Awards
Open Bar
Awards Ceremony
6pm - Event concludes
AI for Marketers Masterclass.
8am - 9:30am - Maritime Room - $95pp (plus GST and fees)
Join Justin Flitter, founder of NewZealand.AI and tech marketer for a practical deep-dive into the tools, techniques and best practices marketers need to thrive in the AI era.
Competition is fierce. Your value proposition must stack up to company goals and customer demands.
Marketers who aren’t leveraging artificial intelligence will be undesirable to leaders focused on growth. Let’s unlock your potential.
At this year’s masterclass, we’ll explore:
The capability of AI today - where and how marketers can generate ROI
The tools and techniques to automate and scale in-house
Live demos of prompt workflows
Your role as an ambassador for AI driving organisational change
Open discussion - adoption challenges, use cases, shared experiences