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NZ Tech Marketers Conference

  • Q Theatre 305 Queen Street Auckland, Auckland, 1010 New Zealand (map)

TMG24 Conference on May 2nd is postponed

The NZ Tech Marketers Group Executive has made the difficult decision to postpone our annual conference scheduled for May 2nd. This decision was made due to current market conditions.

With such an incredible line-up of speakers, topics and panel discussions we're looking forward to rescheduling our conference for a date later in the year. Look out for these new dates - to be published soon. 

For those of you that had registered and purchased tickets, your refunds will be processed shortly.

We are incredibly grateful to Fisher & Paykel Healthcare, and NZTech for their continued support.

Our mission to nurture your growth, NZ's leading tech marketers continues. 

We look forward to working with you all to inspire, share and celebrate as your businesses and our sector continues to thrive.

Get ready for the New Zealand Tech Marketers Conference 2024.

Our annual conference on Thursday May 2nd, brings together marketers, business leaders, technical experts, and seasoned practitioners to share, learn and connect.

New Zealand's Tech Marketing Conference is our annual event sharing and showcasing the very best knowledge and experience to help NZ's marketers thrive.

We believe when marketing is strong, companies perform even better. Yet the technical complexities of developing and executing a successful go-to-market program, with a product that has a well defined market-fit are immense and ever changing.

The NZ Tech Marketers Group aims to nurture the growth of NZ's marketers working in the tech sector or in technical marketing roles in any industry.

Connect with your peers, navigate business challenges alongside your business leaders and learn from others experiences so you can adopt the very best marketing approach for you business.

Thursday, 2 May 2024 - Postponed


Tickets are on sale now via Q Theatre. Get in quick, seats are limited.

Ticket Prices (excluding GST and fees)

  • TMG Members - $195 - To unlock member rates please check your email for the discount code or email hello@techmarketers.co.nz

  • Non Members - $295

  • C-Suite (morning 1/2 day) - $195

  • Students - $95


Full Programme

Morning Session

Designed and curated for marketers and senior leaders, including CEOs, Founders, Directors and other C-Suite leaders.

Shona Grundy | These Three Things

  • From raising capital to establishing product market fit and your go to market strategy this panel with CEOs and CMOs will discuss the role & impact marketing has driving essential business strategy.

Michael Friedberg | From Function to Mindset: Redefining Marketing's Role in Tech Leadership

  • In an era where every dollar spent needs to justify its return, viewing marketing as an investment rather than a cost is crucial for technology companies aiming for growth and capital raising. This talk will challenge intermediate marketers and senior tech leaders to rethink the role of marketing within their organisations. We'll discuss the shift from traditional marketing functions to the adoption of a marketing mindset, attendees will gain insights into how marketing can drive not just immediate gains but long-term strategic advantages.

Acascia Steedman | From order takers to a strategic pillar. A story of transformation.

  • Acascia is the Marketing Manager at CyberCX. Her talk showcases the remarkable transformation of marketing within the organisations and lessons she’s learnt along the way.

Sobia Mughal | Revenue generation strategies: Marketing's role in influencing the whole company

  • Sobia will share best practices and insights from her experience on Marketing's role in influencing a whole of company strategy. From Accountability to roles, insights, influence and stakeholder management, you’ll learn the practical steps you can take to drive growth.

The Growth Panel | Delivering revenue at scale

  • Facilitator Caroline Francis. Panelists Sobia Mughal + TBC

Afternoon Session

Focused on the practical knowledge and tactical skills marketers need to help their companies thrive.

Ben Reid | Resident Futurist

  • With technology accelerating faster than an F1 car, Ben Reid returns to TMG24 to ensure we’re all thinking about how AI and other emerging tech is transforming customer experiences and GTM strategy.

The Product Marketing Panel | From Product Market Fit to a winning Go-To-Market strategy

  • Facilitator Helen Shorthouse. Panelists TBC

The MarTech Panel | Future-Proofing our technology strategy

  • With AI enabling automation, content production and personalisation at scale is our current tech stack fit-for-purpose?

  • Facilitator Justin Flitter. Panelists Mike Eastwood + Abby Blackmore + TBC

The NZ Tech Marketing Awards - Winners ceremony

After Party

// This is a draft agenda with room for additional speakers, presentations and partner involvement. Speakers and topics are subject to change.

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