Get ready for the New Zealand Tech Marketers Conference 2024.
Our annual conference on Tuesday November 12th, brings together marketers, business leaders, technical experts, and seasoned practitioners to share, learn and connect.
New Zealand's Tech Marketing Conference is our annual event sharing and showcasing the very best knowledge and experience to help NZ's marketers thrive.
We believe when marketing is strong, companies perform even better. Yet the technical complexities of developing and executing a successful go-to-market program, with a product that has a well defined market-fit are immense and ever changing.
The NZ Tech Marketers Group aims to nurture the growth of NZ's marketers working in the tech sector or in technical marketing roles in any industry.
Connect with your peers, navigate business challenges alongside your business leaders and learn from others experiences so you can adopt the very best marketing approach for you business.
Tickets are on sale now
Ticket Prices (excluding GST and fees)
TMG Members - $125 - To unlock member rates please check your email for the discount code or email hello@techmarketers.co.nz
Non Members - $175
Only 100 seats are available, so get in quick to secure your place.
TMG24 Conference Programme
Designed and curated for B2B & Tech Marketers. From Graduates to Product Marketing Managers and Chief Marketing Officers, you will find this event immensely valuable.
Michael Friedberg | From Function to Mindset: Redefining Marketing's Role in Tech Leadership
In an era where every dollar spent needs to justify its return, viewing marketing as an investment rather than a cost is crucial for technology companies aiming for growth and capital raising.
This talk will challenge intermediate marketers and senior tech leaders to rethink the role of marketing within their organisations. We'll discuss the shift from traditional marketing functions to the adoption of a marketing mindset, attendees will gain insights into how marketing can drive not just immediate gains but long-term strategic advantages.
Justin Flitter | Marketing is in a crisis: How can Marketers supercharge their potential with AI?
AI powered content production, campaign automation and even strategic planning are diminishing the value of marketing in the eyes of senior leaders. So how could you use AI to play to your strengths, to 10x your execution?
Justin Flitter is the Chair of Tech Marketers Group & one of NZ’s leading AI for Business speakers and strategists. He’ll share practical tools and best practices you need to thrive in the AI era.
Kelly Letcher| The Critical Importance of Customer Experience in Today’s Market
Kelly Letcher, CX Manager – Animal Management at Gallagher, will explore why CX is more essential than ever and outline Gallagher's strategic approach to enhancing it.
Discover how Gallagher leverage capabilities such as brand surveys, user research, website optimisation, and marketing automation to fuel success and drive meaningful connections with customers.
Marketing in 2025 | Panel Discussion
Caroline Francis will facilitate a discussion around Marketing in 2025, looking at the key challenges, opportunities and changes we’re facing and how to set ourselves, our teams and our companies up to thrive in 2025.
Panelists: Alla Lvovich, Senior SEO Manager at Atlas Digital, Sobia Mughal, Senior Marketing Manager at Workday. More panelists will be announced soon.
Product Marketing | Panel Discussion | Facilitated by Helen Shorthouse
As a marketer, how can you collaborate with your product team for the best business and customer outcomes? We've got three experienced product marketers sharing good practise, toe-curling mistakes and how the marketing and product teams can work together for excellent outcomes.
Panelist: David Parker, Director of Product Marketing at Auror, Sharon Middleton, Product Marketing Manager at Spark and Julian Liew-Young, Category Marketing Manager at Fisher & Paykel Healthcare.
The NZ Tech Marketing Awards - Winners ceremony
Finish with Lunch & Networking
Run sheet
8:30 - Registration
9:00 - Welcome from the Chair
9:10 - Michael Friedberg - The mindset for marketing
9:40 - Justin Flitter - The state of AI today
10:10 - Morning tea & coffee
10:45 - Kelly Letcher - CX today
11:00 - Marketing in 2025 - Panel - Caroline Francis
11:30 - Product Marketing - Panel - Helen Shorthouse
12:00 - NZ Tech Marketing Awards
12:15 - Lunch
1:00 - Close