Join us for our November Lunchbox Session on Thursday 19 November at 12noon. For our November lunchbox session, we're trialling something a little different: a book discussion. The book: Future Demand by James Hurman. Most advertising is measured on how well it converts the small group of customers ready to buy today. But growth doesn’t … Continue reading "Lunchbox Session: Future Demand by James Hurman (Book Discussion)"
What happens when earned media, reputation and AI discoverability collide? The search landscape is changing and for tech marketers, that means thinking beyond traditional search visibility. Your next customer WILL ask ChatGPT, Gemini or Claude about your brand before they ever Google you. So the question is no longer simply “Can people find our brand?” … Continue reading "Masterclass: Earned Media is Having a Comeback… And AI Is Changing the Rules"
Join us for our November Lunchbox Session on Thursday 19 November at 12noon. For our November lunchbox session, we're trialling something a little different: a book discussion. The book: Future Demand by James Hurman. Most advertising is measured on how well it converts the small group of customers ready to buy today. But growth doesn’t … Continue reading "Lunchbox Session: Future Demand by James Hurman (Book Discussion)"
What happens when earned media, reputation and AI discoverability collide? The search landscape is changing and for tech marketers, that means thinking beyond traditional search visibility. Your next customer WILL ask ChatGPT, Gemini or Claude about your brand before they ever Google you. So the question is no longer simply “Can people find our brand?” … Continue reading "Masterclass: Earned Media is Having a Comeback… And AI Is Changing the Rules"