Masterclass: Earned Media is Having a Comeback… And AI Is Changing the Rules
What happens when earned media, reputation and AI discoverability collide?
The search landscape is changing and for tech marketers, that means thinking beyond traditional search visibility.
Your next customer WILL ask ChatGPT, Gemini or Claude about your brand before they ever Google you.
So the question is no longer simply “Can people find our brand?”
It’s also: “What does AI know about our brand and where did it learn it?”
Join Tech Marketers NZ for a masterclass with Jacinda Thorn from Thorn PR, exploring the emerging relationship between earned media, brand reputation and AI citations.
We’ll look at how the stories, mentions and third-party sources shaping your reputation today could influence whether your brand gets surfaced, recommended and referenced tomorrow.
What you’ll learn:
- In this practical session, Jacinda will unpack what tech marketers need to know about:
- AI discoverability and why it’s becoming an increasingly important part of brand visibility
- Authority and credibility and what makes a brand more likely to be trusted and surfaced by AI
- AI citations what they are, where they come from and why marketers should care
- Earned media how credible third-party coverage can contribute to the information ecosystem around your brand
- Reputation in the AI era why what others say about your brand matters more than ever
- What to do now practical steps marketers can take to build a brand that is visible, credible, trusted and referenced
The session will run for one hour, including Q&A, giving you the opportunity to hear from Jacinda and ask your own questions.
About Jacinda Thorn:
Jacinda Thorn is the founder of Thorn PR, working with brands to build visibility, reputation and influence through strategic communications and earned media.
Who should attend?
This masterclass is for tech marketers working across:
- Brand and communications
- PR and earned media
- Content and SEO
- Demand generation
- Digital marketing
- Corporate communications
- Reputation and thought leadership
If your job is to get your brand noticed, trusted and talked about, this session is for you.
Event details:
Date: Tuesday, 24th November
Time: 12:00pm – 1:00pm
Location: Online
