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X-WR-CALNAME:Tech Marketers
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X-WR-CALDESC:Events for Tech Marketers
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DTSTART;TZID=Pacific/Auckland:20260910T083000
DTEND;TZID=Pacific/Auckland:20260910T170000
DTSTAMP:20260609T081715
CREATED:20260511T215943Z
LAST-MODIFIED:20260520T014556Z
UID:10000003-1789029000-1789059600@techmarketers.co.nz
SUMMARY:Tech Marketers Conference 2026
DESCRIPTION:Stand Out or Die\n\nThe New Rules of Tech Marketing \nTech marketing has never been more competitive\, more crowded or more challenging. \nDemand channels we’ve relied on are disappearing. \nAI is flooding every channel.\nBuyers are tuning out.\nAnd marketers face drowning in a sea of sameness. \nThe old playbooks aren’t working anymore. \nTech Marketers Conference 2026 is where New Zealand’s tech marketers come to learn what actually does. \nWhat You’ll Learn\n\nHow to build a technology brand that drives real revenue\nHow to break into global markets from New Zealand\nHow to create marketing that actually gets attention\nHow to use AI in ways that deliver results – not just hype\nHow to align teams and get things done inside complex organisations\n\nWhy Attend\nThis isn’t a theory-heavy conference. It’s first-hand knowledge grounded in real world stories from successful brands. \nYou’ll hear: \n\nReal case studies from NZ tech companies\nProven strategies you can apply immediately\nHonest lessons on what worked – and what didn’t\n\nAnd you’ll connect with: \n\nThe people shaping tech marketing in New Zealand\nPeers facing the same challenges as you\n\nWho It’s For\n\nForward leaning marketers from grads to CMOs\nGrowth\, demand gen\, customer and product marketers\nFounders and operators scaling globally\nAnyone serious about improving their marketing impact\n\nFeatured Sessions\nWhy Most Tech Marketing Doesn’t Work (and What Actually Does) \nThis keynote sets the tone for the day by unpacking why so much marketing fails to deliver real impact\, and what the best teams are doing differently in 2026. \n\nWhy performance-only strategies are hitting diminishing returns\nThe resurgence of brand as a commercial growth driver\nHow AI is amplifying both good and bad marketing\n\nContent That Actually Converts in 2026 \nLearn how modern tech marketers are creating content that actually drives engagement\, trust and commercial outcomes in an increasingly crowded digital landscape. \n\nCreating content that works across channels (LinkedIn\, search\, community)\nMoving from generic content to problem-specific\, high-signal content\nThe rise of employee-led and founder-led content\n\nGenAI Marketing Best-Practice \nA hands-on session focused on helping marketers maximise visibility and impact across emerging GenAI discovery platforms and channels. \n\nPractical strategies to optimise for GEO/AEO\nHow GenAI is changing customer discovery and search behaviour\nThe emergence of paid promotion in GenAI channels (e.g. ChatGPT)\n\nCustomer Lifecycle Marketing – the Hidden Growth Lever \nMarketing is no longer just responsible for pipeline. This session explores how customer growth\, retention and expansion are becoming critical marketing outcomes. \n\nWhy customer lifecycle marketing is key to preventing churn and maximising LTV\nSegmentation and data insights that drive customer growth strategies\nAligning marketing\, sales and customer success around a single funnel\nMetrics that matter in 2026\n\nJoin New Zealand’s Tech Marketing Community\nBe part of the conversations shaping the future of tech marketing in Aotearoa.\n\nJoin now >\n \nTickets will be on sale soon\, please register your interest here. \n\n\n                \n                        \n                            Register your Interest for Tech Marketers Conference 2026\n                             \n                        \n                        Name(Required)\n                            \n                            \n                                                    \n                                                    First\n                                                \n                            \n                            \n                                                    \n                                                    Last\n                                                \n                            \n                        Email(Required)\n                            \n                        PhoneCompany Name(Required)I am interested in...(Required)\n								\n								Attending\n							\n								\n								Speaking\n							\n								\n								Sponsoring\n							\n          \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n        \n                        Δ
URL:https://techmarketers.co.nz/event/tech-marketers-conference/
LOCATION:Maritime Room\, Princes Wharf\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/png:https://techmarketers.co.nz/wp-content/uploads/sites/46/2026/05/Tech-Marketers-Interview-resource-1.png
ORGANIZER;CN="Tech Marketers New Zealand":MAILTO:hello@techmarketers.co.nz
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