TMG Conference

May 3rd, 2023

Robots are doing our jobs. Buyer engagement is unpredictable. Channel management is increasingly complex. And measuring demand creation is still a dark art.

The future of tech marketing is here. Game-changing tech, tools, and practices are transforming how we get to market and win new revenue. Learn what that means for your business, customers, and employees at TMG23.

Join us to immerse yourself in talks and discussions as we endeavor to future-proof your marketing skills.

Highlights from the 2022 NZ Tech Marketers Conference

TMG23

Event Details & Registration

Event details

  • The Wave Room @ AUT - Auckland University of Technology. Max 150

  • 8.30am to 6pm, inc networking drinks

  • Fully catered for all dietary preferences

  • Virtual attendee live stream available

Tickets prices (ex GST)

  • TMG members - $150

  • Non members - $250

  • University Students - $99

  • Virtual attendees - $99

The Program

8.30am - Coffee and Introductions

9AM - Start

Justin Flitter - Welcome from the Chair

Ben Reid - New & Emerging tech for marketers

Sophie Neate - Rethinking Digital Engagement for Revenue Growth

Matt Daly - DroneDeploy USA - Marketing hacks and speed bumps - a global perspective

10.40 - Morning Tea

Pat Spenner - Case Study: Challenger Marketing at Capital Preferences

Grant Osborne & Aubrey Donovan
- The market is changing, are you?

Panel - The People and Culture Panel - Growing Great Marketers. Panelists - Ronish Kumar, Fiona Cresswell, Sophie Stanley

12.30pm - Lunch break

Caroline Herrick - Solution Selling is Dead. RIP ‘The Arrogant Doctor’.

Nick Whitehead - Case Study: Partner Marketing at Serko.

Panel - The Partner Marketing Panel - Best practices for building and running a channel partner program. Panelists Nick Whitehead, Pip Simeon, Sam Excell.

3.00pm - Afternoon Tea

Dion Blair - Matomo Case Story - Leveraging smart website analytics to shape your marketing strategy.

The 2023 TMG Marketing Awards Prize Giving

4.30 - Celebrations - Drinks and Networking

Speakers and schedule subject to change.

TMG23 is proudly brought to you by

  • ON24 is on a mission to re-imagine how companies build relationships with their audience. Through our leading webinar, virtual event, and content experiences to drive engagement, and generate first-party data, for demand generation, customer success, and partner enablement.


    ON24.com

  • Fisher & Paykel Healthcare is a proud supporter of the TMG. As a highly technical business we seek, employ and develop technically skilled Marketers who can thrive in a B2B environment that requires them to have a deep understanding of our medical products, our markets, and our sales organisation.

  • Parallo is a specialist cloud services provider, laser-focused on helping SaaS companies accelerate growth. Faster growth means higher multiples, less dilution, and larger exit values. We help increase GP, reduce churn, and grow ARPU and MRR. The team provides technical cloud services across Design, Build, Manage, DevOps, APM, and more.

  • With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence. We’re serious about privacy here at Matomo and keeping your business GDPR and CCPA compliant.

You’re in good company. Marketers from these companies are attending TMG23.

Our Speakers & Panelists

  • Ben Reid

    Futurist

    Our resident futurist is back. For the last two years, Ben’s talk on Emerging Tech impacting marketers has been a conference highlight.

  • Sophie Neate

    Global Head of Digital Marketing and Content - ABB Ltd

    In today’s digital age, customer experience has become a key differentiator for businesses seeking growth. This session will bring together marketing experts from ABB and ON24 to discuss why the shift to a digital first engagement strategy is critical to driving real business impact.  

  • Matt Daly

    Chief Marketing Officer at DroneDeploy USA

  • Nick Whitehead

    CMO @ Serko

    The growth drivers of a successful Channel Partner program - Serko Case Story

  • Caroline Herrick

    Head of Brand & Creative, vCMO

    Andy Raskin summed up the state of most B2B sales and marketing with his Arrogant Doctor analogy – a world filled with claims of superiority and boasts of greatness that only serve to create indifference amongst buyers who have become immune to this Brag-Word Bingo. This approach worked in less competitive and static markets but in the tech world we need to fire the doctor and start a new, more strategic conversation with customers.

  • Pat Spenner

    CMO & Head of Strategy @ Capital Preferences

    How a small but mighty marketing team uses buyer empathy, disruptive insights and GTM jujitsu to win exec-level audiences at Fortune 500 enterprises.

  • Justin Flitter

    CMO & TMG Chair

    Justin is back hosting this years conference, facilitating panel discussions, and sharing insights on the future of marketing and his latest book.

  • Sam Excell

    Partners & Alliances at Hewlett Packard Enterprise

    Sam joins our panel discussion on Channel Partner enablement.

  • Pip Simeon

    Associate Director - Strategic Partnerships - Datacom

    We’re delighted Pip is joining us to share her experience and insights in developing Partner Marketing programs.

  • Grant Osborne

    Chief Marketing Officer at Parallo

    We’ll explore the best ways to get the most out of your marketing budget and effective tactics that are sure to help you stand out in your business and your market.

  • Aubrey Donovan

    GM of Sales at Parallo

    We’ll explore the best ways to get the most out of your marketing budget and effective tactics that are sure to help you stand out in your business and your market.

  • Dion Blair

    Chief Revenue Officer at Matomo

  • Sophie Stanley

    Co-Founder at Bounsa

  • Fiona Cresswell

    General Manager - Marketing Operations at Fisher & Paykel Healthcare

  • Ronish Kumar

    AUT Marketing Student

The NZ Tech Marketing Awards

This year we’re launching the New Zealand Tech Marketing Awards. This years TMG NZ Tech Marketing Awards will feature three categories to recognise outstanding tech marketers and their work.

  • NZ Tech Marketer of The Year

  • NZ Young Tech Marketer Of the Year (under 30)

  • The Best Tech Marketing Strategy Of The Year

Entries will open soon with the finalists announced on Friday April 21st. The winners will be announced at this years conference on May 3rd.

NZ Tech Marketing Awards

Everyone gets a copy!

Justin Flitter is the Chairperson of the NZ Tech Marketers Group.

His recently published book Unrivaled - The B2B Marketing Strategy Workbook has been peer-reviewed by more than 100 CMOs around the world.

It’s packed full of practical best-practice exercises you can leverage to develop an integrated marketing strategy, build brand, go-to-market activations and revenue operations.

Every attendee will receive a free copy of the book worth $62.