Christchurch marketers! Join us for this meetup in September.

The way B2B buyers are buying from your company is changing.  

These changes have reshaped what it means to be successful in B2B marketing – in surprising ways.  

We’ll discuss:

• The current physics of B2B buying

• The profile of the successful sales rep (we in marketing can take important cues from them!)

• Hidden influencers inside customer firms who can multiply our commercial results

• How content, demand generation and sales enablement need to change to reflect the new reality

We’re lucky to have Pat Spenner lead this conversation. Pat has recently settled in Christchurch and heads marketing and strategy at global fintech Capital Preferences, driving go-to-market strategy, messaging and thought leadership. 

Prior to this he was a Strategic Initiatives Leader and Managing Director at CEB, where he oversaw research and advice for businesses serving senior marketing executives and co-authored The Challenger Customer, a best-selling book on B2B marketing and sales.

This event is open to Tech Marketers Group Members and marketers keen to join our growing community. Please RSVP to confirm your place.

VENUE INFORMATION:

Pat and the team at Capital Preferences have kindly offered to host us for this event. The Capital Preferences office is on the ground floor or 79 Lichfield Street. Enter by going through the little carpark, through the main doors below the giant funky wall art of a guy in a tophat; turn right and the door is past the elevator. Just knock.