Back to All Events

Reaching New Markets: A Practical Introduction to International SEO

  • EPIC Innovation 100 Manchester Street Christchurch, Canterbury, 8011 New Zealand (map)
Reaching New Markets - CHCH meetup 25 June

Join us for an evening of learning, connection, and practical SEO advice with TMG member and SEO expert Michaela Laubscher.

When: Wednesday, 25 June, from 5pm (talk starts at 5:30pm)
Where: EPIC Innovation, Christchurch

Expanding into new regions can unlock serious growth for tech companies—but it also comes with a fresh set of SEO challenges.

At this TMG meetup, we will explore the technical foundations of international SEO, including choosing the right site structure, implementing hreflang tags, prioritising your efforts across different markets, avoiding common pitfalls, and adapting to an evolving landscape shaped by generative AI.

We’re thrilled to welcome TMG member Michaela Laubscher, Head of Organic Search at Adenium and long-time SEO expert, to lead the session. With over 120 optimised websites under her belt and deep experience across both local and global markets, Michaela brings a wealth of knowledge and real-world perspective.

Whether you’re just starting to look beyond your local market or refining a global strategy, this talk offers helpful guidance to support sustainable international growth.

As space is limited, registration is essential. Please scroll down to register!

 
Michaela-Laubscher

About Michaela

Michaela is an experienced digital marketer and organic search specialist. Over the past eight years, she has focused on SEO, optimising more than 120 websites across a wide range of industries, CMS platforms, and audience types. She is currently Head of Organic Search at Adenium, consults for Christchurch-based businesses and teaches SEO Strategy at NZIE.

>> Connect on LinkedIn

 

Register


Previous
Previous
20 May

Lunch Box Meet Up

Next
Next
28 August

Save the Date: NZ Tech Marketers Conference 2025