Join us at Lumin HQ for breakfast and a chat about product marketing.

Marketers need to know their product. But in tech, those products can be complicated: new features, frequent updates, add-ons, integrations – “product” is a massive but vital part of how tech marketers get their bread. How do we make sure we understand it?

During this breakfast meetup, Lucy Mansfield, VP of Growth at Lumin – a multi-product SaaS company that focuses on constant improvement – explores the symbiotic relationship between Lumin’s product and marketing teams. She’ll cover:

• Global strategies to build and market products that people actually need / want to buy

• How the product team effectively communicates their work

• How marketing effectively interrogates this work in order to develop a rounded understanding of the product

• How we identify the most marketable aspect of each product

• What Lumin’s GTM pipeline looks like

• Turning the pipeline into a feedback loop

We’ll bring the hot coffee, you bring the hot takes. Let us know any dietary requirements in your RSVP.

• When: Friday, 23 August, 7:30am

• Where: Lumin HQ, 101/210 Armagh Street, Christchurch Central.

  • You will find Lumin around the back of the old MED building (the big white building next to Margaret Mahy playground). Entrance is a door next to the basketball court.

About Lucy

Lucy’s been working in the New Zealand tech scene for a decade. She’s always been drawn to roles where she can advocate for better customer experience; marketing was her final destination. In her role as VP of Growth, she’s able to solve the product-market fit problem and make Lumin better for customers around the world.

This event is now fully booked

Looks like we hit the nail on the head with this topic. Lots of people have registered, and unfortunately there is limited room at the venue. Therefore, registrations are now closed.