Looking for lead gen?  Wondering if you should go for paid advertising, content, or both?

Menilik is a member of the Christchurch TMG and leads the sales and marketing teams at Preno, a NZ hotel SAAS company.

Despite a bumpy ride during COVID, Preno has seen significant growth in the last 3 years.

And they have done this a bit differently.

“Pulling the plaster off” from paid advertising they have gone all-in on content for lead generation activity and it’s paid off.

Menilik will talk through their journey and share his tips for success.

As well as having an interesting tech-marketing story, Menilik is the #1 best-selling author of the sci-fi thriller A New Eden.