These are our stories.
Webinar on-demand: Marketing in a digital first world
What do Fisher & Paykel, Mega, Jade Software and Swaytech all have in common? They shared 45 minutes of their time to chat with Caroline Francis and talk about their insights, facepalm moments and tips for thriving in an unsure world.
Tech Marketers Mentor Q&A: Penny Kibblewhite
We catch-up with Penny Kibblewhite, TMG mentor and market extraordinaire. With 15 years’ experience in customer engagement, marketing and communications within tech, Penny reflects on her journey, lessons learnt, future plans, and the importance of adaptability in a fast-moving industry.
Webinar on-demand: Communication in times of business disruption
We were lucky to have Gini Dietrich, B2B PR & comms expert and author of SpinSucks, join us for a webinar to talk about communicating in times of crisis and business disruption.
Tech Marketers Mentor Q&A: Caroline Francis
We catch up with Caroline Francis, TMG mentor and CMO at large. With a 23-year history leading marketing for global tech companies.
Tech Marketers Mentor Q&A: Fiona Cresswell
The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others.
Webinar on-demand: A Tech Marketer’s Guide to Briefing an Agency in the New Decade
A great brief can be the key to dazzling campaign success. A not-so-great brief can seal an average (or worse!) outcome before we’ve even started rolling up our sleeves.
Q&A with Bob Pinchin on the launch of the Tech Marketers Group mentoring programme
We grabbed 10 minutes with Bob Pinchin, NZ Tech Marketers Group Exec Council Co-Chair, to ask him more about the new mentoring initiative and a little bit about why the ever-expanding Tech Marketers Group came about in the first place…
Emotion for the win – Unleash your creativity with the power of AI
Auckland’s Tech Marketer contingent had the benefit of insights from Amanda Johnston-Pell, IBM’s Chief Marketing Officer for Australia and New Zealand, joined by the ever-impassioned Isuru (Issy) Fernando, IBM New Zealand’s Chief Design and Technology Officer.
Rupert Deans: Augmented Reality for Brand and Product Experiences
“We live in a three-dimensional world, so why are we still pushing two-dimensional content?”
An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer
In the lead-up to the NZ Tech Marketers Group Conference, we chat with keynoter Andy Lark about what’s in store for his session. Andy is a globally awarded leader and entrepreneur with significant experience building the world’s technology, online and consumer businesses.
Explosive marketing success, ninja tricks and more from the world’s leading LinkedIn Expert
Teaser Q&A with the Tech Marketers Group Conference’s opening act, Viveka von Rosen
August NZ Tech Marketers event wrap up
It takes a (global) village: Fireside chats with Kiwi Landing Pad’s Sian Simpson
In a nutshell – June Event notes, resources and networks.
Even if you didn’t manage to make it at all, here’s the cliffs notes for you to check out. All the links to the presenters, presentations and key insights are summed up in one pithy little post. Enjoy!
TMGNZ June Event Series
Join us for a fantastic series of events across the country, profiling some of the best marketers and technology companies NZ has to offer!
Pouring Some Fertiliser on Our Tech Tall Poppies
The geeks went glamorous last Friday night, as the hi-tech sector gathered to celebrate the industry’s heroes in the 24th annual version of the awards.
Three Ways to Grow Your Contacts from Techweek (or any event)
Here are three key things you can do this week to turn your Techweek contacts into something really useful
New Zealand tech sector gets marketing boost
Tech Marketers Group launches nationwide to promote NZ tech