Insights and Tips

Tech Marketers Mentor Q&A: Caroline Francis

The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others. We catch up with Caroline Francis, TMG mentor and CMO at large. With a 23-year history leading marketing for global tech companies, Caroline reflects on her journey and lessons learnt, her plans for the year … Continue reading "Tech Marketers Mentor Q&A: Caroline Francis"
TechMarketers Blog

Webinar on-demand: A Tech Marketer’s Guide to Briefing an Agency in the New Decade

A great brief can be the key to dazzling campaign success. A not-so-great brief can seal an average (or worse!) outcome before we’ve even started rolling up our sleeves. But what makes the perfect agency brief? What should it include? What do we need to be doing to get the best from our agency partnerships … Continue reading "Webinar on-demand: A Tech Marketer’s Guide to Briefing an Agency in the New Decade"