Emotion for the win – Unleash your creativity with the power of AI

08 October 2019

On the face of it, it seems like some kind of impossible oxymoron. Huddles of tech marketers around the country discussing, in the same breath: Not just the power of purpose in the emotion economy (in the not-so-long-dead attention economy it was all about me-me-me and grabbing eyeballs indiscriminately; now it’s a quest to go … Continue reading "Q&A with Bob Pinchin on the launch of the Tech Marketers Group mentoring programme"

Rupert Deans: Augmented Reality for Brand and Product Experiences

25 February 2019

Taking AR beyond the gimmick factor - a Q&A with Rupert Deans

An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer

12 February 2019

Q&A with Andy Lark, keynote speaker at Tech Marketers Group Conference In the lead-up to the NZ Tech Marketers Group Conference, we chat with keynoter Andy Lark about what’s in store for his session. Andy is a globally awarded leader and entrepreneur with significant experience building the world’s technology, online and consumer businesses. Tell us … Continue reading "Q&A with Bob Pinchin on the launch of the Tech Marketers Group mentoring programme"

Explosive marketing success, ninja tricks and more from the world’s leading LinkedIn Expert

06 February 2019

Teaser Q&A with the Tech Marketers Group Conference’s opening act, Viveka von Rosen

Uncategorised

Q&A with Bob Pinchin on the launch of the Tech Marketers Group mentoring programme

As the NZ Tech Marketers Group launches its mentoring programme – for tech marketers, by tech marketers – we grabbed 10 minutes with Bob Pinchin, NZ Tech Marketers Group Exec Council Co-Chair, to ask him more about the new mentoring initiative and a little bit about why the ever-expanding Tech Marketers Group came about in … Continue reading

04 November 2019