08 October 2019
On the face of it, it seems like some kind of impossible oxymoron. Huddles of tech marketers around the country discussing, in the same breath: Not just the power of purpose in the emotion economy (in the not-so-long-dead attention economy it was all about me-me-me and grabbing eyeballs indiscriminately; now it’s a quest to go … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"
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25 February 2019
Taking AR beyond the gimmick factor - a Q&A with Rupert Deans
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12 February 2019
Q&A with Andy Lark, keynote speaker at Tech Marketers Group Conference In the lead-up to the NZ Tech Marketers Group Conference, we chat with keynoter Andy Lark about what’s in store for his session. Andy is a globally awarded leader and entrepreneur with significant experience building the world’s technology, online and consumer businesses. Tell us … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"
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06 February 2019
Teaser Q&A with the Tech Marketers Group Conference’s opening act, Viveka von Rosen
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We were stoked to have Shawn Callahan, business storytelling pioneer and all-round guru, shake up our thinking (and shake it up he did… particularly if you subscribe to Hollywood-style storytelling methods…) on the topic of data storytelling for our September Tech Marketers webinar. Shawn led a
October 4, 2020
The NZ Tech Marketers mentoring programme has been developed for tech marketers, by tech marketers – it enables us to learn from each other. We catch-up with Penny Kibblewhite, TMG mentor and market extraordinaire. With 15 years' experience in customer engagement, marketing and communicati
July 2, 2020
As a marketer you’re definitely no stranger to experiments, shoestring budgets, and being told to change-up the mix. So, what do Fisher & Paykel, Mega, Jade Software and Swaytech all have in common? They shared 45 minutes of their time to chat with Caroline Francis and talk about their ins
June 30, 2020
On April 2nd, we were lucky to have Gini Dietrich, B2B PR & comms expert and author of SpinSucks, join us for a webinar to talk about communicating in times of crisis and business disruption. Read our summary below or watch the full webinar here. Right now, uncertainty is our new normal. We
April 14, 2020
The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others. We catch up with Caroline Francis, TMG mentor and CMO at large. With a 23-year history leading marketing for global tech co
March 12, 2020
The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others. We catch up with Tech Marketers mentor, Fiona Cresswell (GM – Marketing Operations at Fisher & Paykel Healthcare), to ask her a few questio
March 3, 2020
A great brief can be the key to dazzling campaign success. A not-so-great brief can seal an average (or worse!) outcome before we’ve even started rolling up our sleeves. But what makes the perfect agency brief? What should it include? What do we need to be doing to get the best from our
February 16, 2020
As the NZ Tech Marketers Group launches its mentoring programme – for tech marketers, by tech marketers – we grabbed 10 minutes with Bob Pinchin, NZ Tech Marketers Group Exec Council Co-Chair, to ask him more about the new mentoring initiative and a little bit about why the ever-expanding Tech
November 4, 2019
On the face of it, it seems like some kind of impossible oxymoron. Huddles of tech marketers around the country discussing, in the same breath: Not just the power of purpose in the emotion economy (in the not-so-long-dead attention economy it was all about me-me-me and grabbing eyeballs indiscri
October 8, 2019
Taking AR beyond the gimmick factor – a Q&A with immersive reality pioneer, Rupert Deans “We live in a three-dimensional world, so why are we still pushing two-dimensional content?” Tell us about yourself I grew up on the farm in Darfield Canterbury. As a child I had dyslexia and
February 25, 2019