Wellington September event: Unleash your Creativity with the Power of AI
Unleash your creativity with the power of AI.
Speaker: Isuru Fernando, Chief Design and Technology Officer for IBM New Zealand.
As a leading marketer you know first-hand the challenges confronting NZ companies. You also know that Marketing isn’t what it used to be. Today, you need to be the disruptor who marries creativity, data and technology –intelligently.
In our fast-paced digital world we are seeing the emergence of tech-savvy martech professionals who are embracing the shift from the attention economy to the emotion economy. Helping drive this change are big data, artificial intelligence, hyper-personalisation and agile workflows.
This presentation will shed light on the challenges, opportunities and capabilities of AI and data that marketing teams wrangle with every day. In particular, we’ll share the:
- AI insights and trends that are helping shape the future of marketing
- Tightened data security and hygiene needed to build more customer trust
- Real-word examples of how AI is being leveraged in marketing today
See you there!
Breakfast provided ☕