September Webinar: Story-Powered Data – the way we are taught storytelling is wrong!
We are very excited to have Shawn Callahan, author of award-winning Putting Stories to Work and Founder at Anecdote International – the world’s largest business storytelling enterprise, as our guest speaker for our September webinar!
Shawn will be sharing his knowledge and experience in his session which will show a better way to tell effective data stories. A way that’s authentic, simple and makes sense to business people.
You’ll learn how to spot stories, how to start with, and find insight in your data, how to tell a data story and how to inspire action.
When data storytelling emerged in the mid-2000s it was merely a term that meant data visualisation. Then the field took off around 2014 and some of the leading lights realised they were missing the story element of data storytelling. But as they looked for a story approach they grabbed the wrong model and cribbed their method from Hollywood.
Shawn Callahan is the author of the award-winning *Putting Stories to Work* and the Founder at Anecdote International, the world’s largest business storytelling enterprise. He started his career in technology with companies such as Oracle and IBM but realised, at the end of the day, it was the human factors that determined the success of any enterprise.
In 2004 Shawn founded Anecdote, a firm that helps leaders and sellers find and tell effective oral business stories. He works with Global 1,000 companies such as Shell, Danone, Microsoft, TESCO, Allianz and Bayer all around the world. Anecdote licenses its business storytelling programs to companies that are delivered in 12 languages in over 22 countries.