Webinar: A Tech Marketer’s Guide to Briefing an Agency in the New Decade!
Get your briefs on for 2020 – we’re kicking off this year’s events with a great webinar to get you thinking outside the box’ers’! Our topic is: A Tech Marketer’s Guide to Briefing an Agency in the New Decade!
A few of us have been lucky enough to sit on both the agency and client side of a briefing process. There are often frustrations on both sides in getting the information you need on the table to get the desired result (or better).
Join the webinar that all marketers should attend and learn from two experts on how to brief in a creative or digital agency so that they can exceed your expectations.
We’ll pose the following three questions to our experts:
- What do clients do that frustrate you?
- How do your clients get the absolute best out of you and your team?
- And finally, changing your briefs for 2020, what new elements clients should consider including?
There will be time for questions at the end.
Our speakers are:
Matthew Masters – Founder and Creative Director of Badger Communications Ltd
Over the last twentysomething years Matthew has developed highly effective international and local campaigns for Vodafone, Vector, Shell, Expedia, ANZ and … well, others. He’s been a copywriter, creative director and strategist at agencies including JWT, Anderson Lembke, Publicis, and founded Badger in 2007. Matthew also has a decade of experience as a senior marketer, selling IT to large enterprises. that has given him a uniquely practical view on the best way to engage business buyers.
Grant Maxwell – Client Service Director – Uprise Digital
Grant Maxwell has worked both client side and agency side of the marketing fence. Over the last 23 years in agency land, including 4 in the digital world, he’s received the full spectrum of briefs in terms of length, quality and craziness. Grant will share what he’s learned and also what has got the best results, the worst results, and what each has in common.
This promises to be a very useful and interactive webinar and will ensure that your briefs are clean and will deliver the best results from working with any creative agency.
Don’t miss out, register below…