Lunchbox session: Video Marketing Strategy

Join us for our August Lunchbox Session, our monthly catch-up for New Zealand’s tech marketers, every third Thursday at midday.

Our topic for August: Video Marketing Strategy

Video has played a valuable role in marketing for a long time. The challenge has always been the cost and complexity of producing it well, which put serious video marketing out of reach for a lot of smaller companies and teams.

AI is changing that. Production costs are dropping, timelines are compressing, and video outputs that used to require a production company are now starting to be accessible to a solo marketer with a laptop. That opens up a lot of opportunities, but also some real questions about what’s worth doing, what’s working in practice, and what people are actually learning from using these tools.

Join us at 12noon on Thursday 20 August to talk through all of it.

No agenda, no slides, no presenter. Just an open conversation between tech marketers about what’s real.

We’ll talk about:

• The role video plays in marketing, and the impact it has on SEO, AEO, brand and more
• What marketers are using video for, and what’s working and what isn’t
• Which platforms and channels we are using video on, and for what purpose
• AI tools marketers are using to create video, and what they’ve learned from that

Bring your lunch and come ready to share.

REGISTER NOW