Lunchbox session: Media and PR

Join us for our October Lunchbox Session on Thursday 15 October at 12noon.

Our topic for October: Media and PR in 2026

There seems to be a shift in how marketers are thinking about PR. After a few years where it dropped off the priority list for many teams, it’s making a comeback. Part of that is the old-fashioned value it’s always delivered: third-party coverage in reputable publications builds credibility and trust in a way that paid channels can’t replicate.

But there’s also a newer angle driving renewed interest. LLMs are paying attention to where brands are mentioned online. Coverage in high-authority publications isn’t just good for awareness any more. It’s starting to matter for how AI tools surface and recommend companies.

Whether you’ve been running a PR programme for years or haven’t touched it since the agency retainer ran out years ago, join us at 12noon on Thursday 15 October to talk through where it fits in the mix right now.

No presentations, no structured agenda. Just a conversation between tech marketers about something we’re all trying to figure out.

We’ll talk about:

• The role media and PR plays in the marketing mix right now, and whether that’s shifted
• Who’s actively running PR activity, what it looks like, and what results they’re seeing
• How LLM visibility is changing the case for earned media
• How teams are approaching and justifying the cost
• What’s working differently in NZ versus international markets

Bring your lunch, bring a perspective, and come ready to share.

REGISTER NOW