This isn’t your usual filtered view of marketing automation – we go through the proverbial “looking glass” and get our panel to take a look back on what they wouldn’t do, could they do it all over again. From system selection, to implementation and putting it into practice – you will take away years of experience, months of stress and some very sleepless nights. Things you won’t have to experience for yourself as our panel have done it all for you.
One of the Tech Week themes is “building capability” – this is a great way to virtually build your own marketing automation experience – in the comfort of a good chair and a glass of something delicious.
(Note: no rabbit holes, Mad Hatters or fairy tales involved.)
Moderated by TMG co-chair, Jane Smallfield
Nicola Harrop, Marketing Manager, Fisher & Paykel Healthcare.
Experience with: Microsoft (MDM), Mailchimp & Dotmailer
Nicola has worked across all aspects of Marketing Automation, from developing automation strategy and platform implementation to campaign execution and reporting ROI to the business. She has first-hand experience of the highs and lows a digital transformation of the sales and marketing funnel brings.
Nathan Moher, Marketing & Comms Manager, Architectural Designers NZ.
Experience with: Marketo
Nathan’s passionate about marketing automation systems and is an expert at leveraging these systems to improve the customer experience. Nathan has extensive B2B marketing experience, with Tait Communications, Seequent, and now Architectural Designers NZ.
Penny Kibblewhite, GM Customer & Corporate Relations, Mainpower.
Experience with: Hubspot & soon to be Pardot
Penny has over a decade worth of experience in customer relations, marketing and communications. She is a multi-faceted marketer with experience across a range of industries including information technology and software development, utilities, professional services, manufacturing, and retail.