Auckland Tech Marketers Group – October Event
Join GM Marketing Operations, Fiona Cresswell as she shares Fisher & Paykel Healthcare’s brand story.
Celebrating 50 years’ of business success and on track to achieve NZ$1B revenue this year, Fisher & Paykel Healthcare has always been driven by a single purpose; to improve care and outcomes. Today, the master brand is thriving with a strong positive sentiment across all customer segments. Yet, they have not always hit the brand mark on the first try learning lessons every Kiwi tech company can benefit from.