TMG2021 – Just One Conference – the second not-to-be-missed Tech Marketers Group Conference
Just One new learning makes a difference.
Just One great contact opens many doors.
Just One inspiring speaker changes thinking.
Just One Conference: 30 June 2021.
Join us and other leading marketers from around the country for a fantastic full-day conference focused on the challenges and opportunities faced by marketers in the tech sector. It’s time for us to all get back together in real life for a day of learning, networking and experience sharing!
In 2019 we hosted the first dedicated tech-marketing event in the country and it was a roaring success. We are incredibly excited to announce the details of our second Tech Marketers Group Conference, Just One Conference, happening on Wednesday 30 June 2021 at Te Iringa (The Wave Room), AUT, Auckland.
International and Local Keynote Speakers
Meet our fantastic line-up of keynote speakers joining us for the day, all experts and leaders in their fields. The day will feature a thought-provoking line-up of topics and discussions, from account-based marketing to digital marketing to community building to the art of mastering customer experience, and many other topics dear to a tech marketer’s heart. Watch this space for updates.
Based in the USA, Matt Snodgrass is the Director of Community at MarketingProfs. If you haven’t come across MarketingProfs before, its mission is to efficiently bring the most relevant, real-world marketing information to marketers globally. It offers its 600,000+ members content on a wide variety of marketing topics using a range of channels including the top B2B marketing event in the US (B2B Marketing Forum) and the weekly MarketingSmarts podcast which Matt co-hosts. Matt is also a fan of board games, gamification, and marketing research (holding an MBA in e-marketing) and will gladly talk with you about any of them. At length.
Lisa is a senior member of ITSMA’s North American Account Based Marketing (ABM) practice. ITSMA is recognised as having pioneered the concept of ABM in 2004 and has since trained thousands of B2B marketers in the practice. Lisa leads ITSMA’s ABM Certification Workshops in the US, including providing mentoring to participants . On top of that she has over thirty years experience as a global marketing and sales strategist. Lisa founded the consulting firm Knowledgence Associates in 1997 and has worked with a broad range of companies including Citrix, Dell, HP, IBM, Microsoft, Salesforce.com, Verizon and many others. We are incredibly lucky to have her join us live from Cambridge MA, USA.
TMG2021 MC Justin Flitter is the Founder of NewZealand.AI and CMO of PlayBooks.Live – the meeting app for business advisors like vCMOs. As MC, the thing Justin is looking forward to most is bringing together the best minds for the best time. “As a community of tech marketers, we need days like this to grow, to get inspired, and to get energised. The success of our business depends on it.”
Ben Reid is one of New Zealand’s leading experts in emerging technologies, working as a strategic advisor with organisations across the Australasian region to identify new opportunities and market disruption arising from rapidly advancing technology. Ben is the author of the popular weekly Memia newsletter, covering leading edge technology developments and global change with a particular focus on the impacts for Aotearoa.
Michael is no stranger to B2B marketing. After a 15 year tour of duty at IBM, Michael took his experience, skills and stories, striking out on his own and getting behind NZ tech start-ups. As an independent consultant, Michael brings together his background in international marketing, routes to market, digital sales and new client acquisition to help B2B companies achieve growth by bringing together product, sales and marketing. He is also an elected board member for the NZ Marketing Association and when not helping B2B companies hit their strides, you will find him happily snapping away on his trusty Fujifilm mirrorless camera (Instagram @michaeljfphotography).
Dr Sommer Kapitan, senior lecturer at Auckland University of Technology, is a marketing academic who gets her daily dose of happy from teaching and a long day of stats and writing. She finished her PhD in 2014 at the University of Texas at San Antonio and has more than a dozen publications in sustainable consumption, influencer marketing, consumer psychology and social marketing. Her goal is to translate the science of consumer behaviour and work with industry to maximize their power to move people.
With a background in B2B sales for both Kiwi start-ups and US tech giants, Alex is passionate about building both global B2B selling confidence and revenue operations at scale. Through his advisory and training firm Sales Leaders he has supported over 80 Kiwi and Australian businesses and trained hundreds of founders and sales professionals, helping them to structure sales ops, build out and upskill teams, expand into new markets, develop proactive sales outreach strategies and generate tens of millions in new revenue.
Alex has also recently co-founded Apprento with Scott Freeman. Apprento is New Zealand’s first ‘Rec-Tred’ organisation focused on recruiting, training and educating the next generation of young sales talent for Kiwi Businesses. Apprento creates pathways for young people into rewarding careers, places them in awesome Kiwi companies and trains them whilst they are there to accelerate their results!
Caroline is a CX Strategy Lead at Atlassian and a certified CX Practitioner who works with teams to amplify their connection with their customers’ needs through data and insights so that they can deliver successful customer experiences.
She is also a Start-up mentor for the University of New South Wales where she helps young entrepreneurs to build robust CX foundations.
With over twenty years of experience across several continents and various industries such as Software, Video Games, Ecommerce, Healthcare or Education, Caroline mentors with passion, guiding teams through their CX transformation journey.
“We’ve tried before” and “We have always done it this way” are her favourite conversation starters.
|8.30 – 8.55am||Registration||Registration and networking|
|8.55 – 9.00am||Welcome||Conference opening, welcome and house-keeping.|
|9.15 – 10.00am||First Keynote||Account-Based Marketing – Lisa Dennis, President at Knowledgence Associates|
A strategic, focused approach to bring in very specific leads.
|10.00 – 10.30am||First Session||Emerging Digital Marketing Trends in 2021 – Ben Reid, NZTE Beachheads Advisor|
An overview on new marketing technologies internationally, innovations, trends, and issues.
|10.30 – 11.00am||Break||Morning break & networking|
|11.00 – 11.45am||Second Keynote||Five Ways to Build a Community Around Your Product or Service – Matt Snodgrass, Director of Community at MarketingProfs|
|11.45 – 12.15pm||Second Session||Why influencers? 3 Key Takeaways to Enable Brands to Effectively Identify and Outsource Brand Promotion to Dynamic Content Creators – Sommer Kapitan, Senior Lecturer at AUT|
|12.15 – 12.35pm||Sponsor Presentation||TBC|
|12.35 – 1.15pm||Break||Lunch & networking|
|1.15 – 2.00pm||Panel||Aligning Sales, Product and Marketing – the how, why and the benefits. |
What happens when marketing doesn’t play nicely or when sales get demanding? How Sales, Product and Marketing need to be aligned to deliver the best business outcomes.
Panel Speakers include:
– Panel Moderator – Caroline Francis, vCMO
– Michael Friedberg – Chief Growth Officer, MEGA
– David Macken, Virtual Chief Product Officer, Proxi
– Fiona Cresswell, General Manager Marketing Operations, Fisher & Paykel Healthcare
|2.00 – 2.30pm||Third Session||Developing a Prospect Acquisition Strategy – Alex McNaughten, SalesLeaders|
How to use sequencing to get deals into the funnel and then what do with them once they are they there!
|2.30 – 2.40pm||Sponsor Session|
|2.40 – 2.50pm||Break||Short break and leg stretch|
|2.50 – 3.20pm||Panel||Marketing Operations – What Does Marketing Ops Do All Day? What You Need to Know and Why to Establish a Marketing Ops Team|
– Panel Moderator – Helen Shorthouse, Shorthouse Consulting
– Nicola Harrop – Marketing Manager, Marketing Operations, Fisher & Paykel Healthcare
– Meng Purcell – Marketing Operations Director, Xero
– Justin Flitter – Founder of NewZealand.AI and CMO of Playbooks.Live
|3.20 – 4pm||Final Keynote||Shared Customer Understanding: Why It’s Important and How to Get There – Caroline Maillols, Senior CX Strategist – Customer Insights, Atlassian|
Teams talk about their customers all the time. But they rarely tell the same stories. They focus on what’s relevant to them and tend to overlook the broader picture. This creates misalignment and inevitably, gaps in the customer experience. Discover 5 ways to create a shared understanding of your customers across teams.
|4.00 – 5.30pm||Wrap-up||Wrap-up, thanks and networking|
Pricing and Registration
There are only 200 seats available – so make sure you do just one thing and register today so you and your team don’t miss out!