Insights and Tips

Tech Marketers Mentor Q&A: Penny Kibblewhite

The NZ Tech Marketers mentoring programme has been developed for tech marketers, by tech marketers – it enables us to learn from each other. We catch-up with Penny Kibblewhite, TMG mentor and market extraordinaire. With 15 years’ experience in customer engagement, marketing and communications within tech, Penny reflects on her journey, lessons learnt, future plans, … Continue reading "Tech Marketers Mentor Q&A: Penny Kibblewhite"
Insights and Tips

Tech Marketers Mentor Q&A: Caroline Francis

The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others. We catch up with Caroline Francis, TMG mentor and CMO at large. With a 23-year history leading marketing for global tech companies, Caroline reflects on her journey and lessons learnt, her plans for the year … Continue reading "Tech Marketers Mentor Q&A: Caroline Francis"
TechMarketers Blog

Webinar on-demand: A Tech Marketer’s Guide to Briefing an Agency in the New Decade

A great brief can be the key to dazzling campaign success. A not-so-great brief can seal an average (or worse!) outcome before we’ve even started rolling up our sleeves. But what makes the perfect agency brief? What should it include? What do we need to be doing to get the best from our agency partnerships … Continue reading "Webinar on-demand: A Tech Marketer’s Guide to Briefing an Agency in the New Decade"
TechMarketers Blog

Q&A with Bob Pinchin on the launch of the Tech Marketers Group mentoring programme

As the NZ Tech Marketers Group launches its mentoring programme – for tech marketers, by tech marketers – we grabbed 10 minutes with Bob Pinchin, NZ Tech Marketers Group Exec Council Co-Chair, to ask him more about the new mentoring initiative and a little bit about why the ever-expanding Tech Marketers Group came about in … Continue reading "Q&A with Bob Pinchin on the launch of the Tech Marketers Group mentoring programme"
TechMarketers Blog

Emotion for the win – Unleash your creativity with the power of AI

On the face of it, it seems like some kind of impossible oxymoron. Huddles of tech marketers around the country discussing, in the same breath: Not just the power of purpose in the emotion economy (in the not-so-long-dead attention economy it was all about me-me-me and grabbing eyeballs indiscriminately; now it’s a quest to go … Continue reading "Emotion for the win – Unleash your creativity with the power of AI"