TechMarketers Blog

Could you be the next Chair of the Tech Marketers Group? We’re on the hunt!

Do you have what it takes to lead a highly motivated team of senior marketers as Chair of New Zealand’s Tech Marketers Group? We’re on the hunt for a passionate individual with fresh new ideas to drive the team in supporting marketers across the country. The TMG Executive Council is on the hunt for a … Continue reading "Could you be the next Chair of the Tech Marketers Group? We’re on the hunt!"
Just One Confererence

Q&A with Justin Flitter, Just One Conference MC and Tech Marketers mentor

We’re delighted to have Justin Flitter, leading veteran tech CMO and long-time event and community wrangler extraordinaire, join us not just as our MC for the Tech Marketers Just One Conference on 18 March, but also as our newest mentor, joining a cohort of seasoned tech marketers offering their experience and insights to the Tech … Continue reading "Q&A with Justin Flitter, Just One Conference MC and Tech Marketers mentor"
Insights and Tips

Webinar highlights: Story-powered data – the way we are telling stories is wrong!

We were stoked to have Shawn Callahan, business storytelling pioneer and all-round guru, shake up our thinking (and shake it up he did… particularly if you subscribe to Hollywood-style storytelling methods…) on the topic of data storytelling for our September Tech Marketers webinar. Shawn led an action-packed session on how to spot stories and find … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"
Insights and Tips

Tech Marketers Mentor Q&A: Penny Kibblewhite

The NZ Tech Marketers mentoring programme has been developed for tech marketers, by tech marketers – it enables us to learn from each other. We catch-up with Penny Kibblewhite, TMG mentor and market extraordinaire. With 15 years’ experience in customer engagement, marketing and communications within tech, Penny reflects on her journey, lessons learnt, future plans, … Continue reading "Tech Marketers Mentor Q&A: Penny Kibblewhite"
Insights and Tips

Tech Marketers Mentor Q&A: Caroline Francis

The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others. We catch up with Caroline Francis, TMG mentor and CMO at large. With a 23-year history leading marketing for global tech companies, Caroline reflects on her journey and lessons learnt, her plans for the year … Continue reading "Tech Marketers Mentor Q&A: Caroline Francis"
TechMarketers Blog

Webinar on-demand: A Tech Marketer’s Guide to Briefing an Agency in the New Decade

A great brief can be the key to dazzling campaign success. A not-so-great brief can seal an average (or worse!) outcome before we’ve even started rolling up our sleeves. But what makes the perfect agency brief? What should it include? What do we need to be doing to get the best from our agency partnerships … Continue reading "Webinar on-demand: A Tech Marketer’s Guide to Briefing an Agency in the New Decade"