September event series

Emotion for the win – Unleash your creativity with the power of AI

08 October 2019

On the face of it, it seems like some kind of impossible oxymoron. Huddles of tech marketers around the country discussing, in the same breath: Not just the power of purpose in the emotion economy (in the not-so-long-dead attention economy it was all about me-me-me and grabbing eyeballs indiscriminately; now it’s a quest to go … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"

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Rupert Deans: Augmented Reality for Brand and Product Experiences

25 February 2019

Taking AR beyond the gimmick factor - a Q&A with Rupert Deans

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An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer

12 February 2019

Q&A with Andy Lark, keynote speaker at Tech Marketers Group Conference In the lead-up to the NZ Tech Marketers Group Conference, we chat with keynoter Andy Lark about what’s in store for his session. Andy is a globally awarded leader and entrepreneur with significant experience building the world’s technology, online and consumer businesses. Tell us … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"

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LinkedIn - Viveka

Explosive marketing success, ninja tricks and more from the world’s leading LinkedIn Expert

06 February 2019

Teaser Q&A with the Tech Marketers Group Conference’s opening act, Viveka von Rosen

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Insights and Tips
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Insights and Tips

Webinar highlights: Story-powered data – the way we are telling stories is wrong!

We were stoked to have Shawn Callahan, business storytelling pioneer and all-round guru, shake up our thinking (and shake it up he did… particularly if you subscribe to Hollywood-style storytelling methods…) on the topic of data storytelling for our September Tech Marketers webinar. Shawn led an action-packed session on how to spot stories and find … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"
04 October 2020
Insights and Tips

Tech Marketers Mentor Q&A: Penny Kibblewhite

The NZ Tech Marketers mentoring programme has been developed for tech marketers, by tech marketers – it enables us to learn from each other. We catch-up with Penny Kibblewhite, TMG mentor and market extraordinaire. With 15 years’ experience in customer engagement, marketing and communications within tech, Penny reflects on her journey, lessons learnt, future plans, … Continue reading "Tech Marketers Mentor Q&A: Penny Kibblewhite"
02 July 2020
Insights and Tips

Tech Marketers Mentor Q&A: Caroline Francis

The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others. We catch up with Caroline Francis, TMG mentor and CMO at large. With a 23-year history leading marketing for global tech companies, Caroline reflects on her journey and lessons learnt, her plans for the year … Continue reading "Tech Marketers Mentor Q&A: Caroline Francis"
12 March 2020
Insights and Tips

An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer

Q&A with Andy Lark, keynote speaker at Tech Marketers Group Conference In the lead-up to the NZ Tech Marketers Group Conference, we chat with keynoter Andy Lark about what’s in store for his session. Andy is a globally awarded leader and entrepreneur with significant experience building the world’s technology, online and consumer businesses. Tell us … Continue reading "An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer"
12 February 2019