Insights and Tips
We were stoked to have Shawn Callahan, business storytelling pioneer and all-round guru, shake up our thinking (and shake it up he did… particularly if you subscribe to Hollywood-style storytelling methods…) on the topic of data storytelling for our September Tech Marketers webinar. Shawn led an action-packed session on how to spot stories and find … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"
04 October 2020
Insights and Tips
Tech Marketers Mentor Q&A: Penny Kibblewhite
The NZ Tech Marketers mentoring programme has been developed for tech marketers, by tech marketers – it enables us to learn from each other. We catch-up with Penny Kibblewhite, TMG mentor and market extraordinaire. With 15 years’ experience in customer engagement, marketing and communications within tech, Penny reflects on her journey, lessons learnt, future plans, … Continue reading "Tech Marketers Mentor Q&A: Penny Kibblewhite"
02 July 2020
Insights and Tips
Webinar on-demand: Marketing in a digital first world
As a marketer you’re definitely no stranger to experiments, shoestring budgets, and being told to change-up the mix. So, what do Fisher & Paykel, Mega, Jade Software and Swaytech all have in common? They shared 45 minutes of their time to chat with Caroline Francis and talk about their insights, facepalm moments and tips for … Continue reading "Webinar on-demand: Marketing in a digital first world"
30 June 2020
Insights and Tips
Webinar on-demand: Communication in times of business disruption
On April 2nd, we were lucky to have Gini Dietrich, B2B PR & comms expert and author of SpinSucks, join us for a webinar to talk about communicating in times of crisis and business disruption. Read our summary below or watch the full webinar here. Right now, uncertainty is our new normal. We don’t know … Continue reading "Webinar on-demand: Communication in times of business disruption"
14 April 2020
Insights and Tips
Tech Marketers Mentor Q&A: Caroline Francis
The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others. We catch up with Caroline Francis, TMG mentor and CMO at large. With a 23-year history leading marketing for global tech companies, Caroline reflects on her journey and lessons learnt, her plans for the year … Continue reading "Tech Marketers Mentor Q&A: Caroline Francis"
12 March 2020
Insights and Tips
An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer
Q&A with Andy Lark, keynote speaker at Tech Marketers Group Conference In the lead-up to the NZ Tech Marketers Group Conference, we chat with keynoter Andy Lark about what’s in store for his session. Andy is a globally awarded leader and entrepreneur with significant experience building the world’s technology, online and consumer businesses. Tell us … Continue reading "An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer"
12 February 2019
Insights and Tips
Explosive marketing success, ninja tricks and more from the world’s leading LinkedIn Expert
Teaser Q&A with the Tech Marketers Group Conference’s opening act, Viveka von Rosen
06 February 2019