Why the Just One Conference? On just one hand…

24 February 2021

Our Tech Marketers Group co-chair, Jane Smallfield, shares one hand’s worth of reasons why Just One Conference is the one not to miss… The team challenged me to count on one hand why this year’s TMG Conference was the one to go to. Here’s what I came up with: If there was ever a time … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"

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What's your one thing...? Thoughts from the TMG Exec on Just One Conference

18 February 2021

With the tech marketers' conference of the year fast approaching, we took this year's theme and asked our Exec Council to share their one things...

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Could you be the next Chair of the Tech Marketers Group? We're on the hunt!

14 February 2021

Do you have what it takes to lead a highly motivated team of senior marketers as Chair of New Zealand’s Tech Marketers Group? We’re on the hunt for a passionate individual with fresh new ideas to drive the team in supporting marketers across the country. The TMG Executive Council is on the hunt for a … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"

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Insights and Tips

Webinar highlights: Story-powered data – the way we are telling stories is wrong!

We were stoked to have Shawn Callahan, business storytelling pioneer and all-round guru, shake up our thinking (and shake it up he did… particularly if you subscribe to Hollywood-style storytelling methods…) on the topic of data storytelling for our September Tech Marketers webinar. Shawn led an action-packed session on how to spot stories and find … Continue reading "Webinar highlights: Story-powered data – the way we are telling stories is wrong!"
04 October 2020
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Tech Marketers Mentor Q&A: Penny Kibblewhite

The NZ Tech Marketers mentoring programme has been developed for tech marketers, by tech marketers – it enables us to learn from each other. We catch-up with Penny Kibblewhite, TMG mentor and market extraordinaire. With 15 years’ experience in customer engagement, marketing and communications within tech, Penny reflects on her journey, lessons learnt, future plans, … Continue reading "Tech Marketers Mentor Q&A: Penny Kibblewhite"
02 July 2020
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Tech Marketers Mentor Q&A: Caroline Francis

The NZ Tech Marketers mentoring programme is for tech marketers and by tech marketers, designed to bring tech marketers together to learn from others. We catch up with Caroline Francis, TMG mentor and CMO at large. With a 23-year history leading marketing for global tech companies, Caroline reflects on her journey and lessons learnt, her plans for the year … Continue reading "Tech Marketers Mentor Q&A: Caroline Francis"
12 March 2020
Insights and Tips

An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer

Q&A with Andy Lark, keynote speaker at Tech Marketers Group Conference In the lead-up to the NZ Tech Marketers Group Conference, we chat with keynoter Andy Lark about what’s in store for his session. Andy is a globally awarded leader and entrepreneur with significant experience building the world’s technology, online and consumer businesses. Tell us … Continue reading "An honest CMO view on how marketers can drive tangible business outcomes and better understand the customer"
12 February 2019