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Katy Sweetman

What’s your one thing…? Thoughts from the TMG Exec on Just One Conference

With Just One Conference, the tech marketers’ conference of the year, fast approaching, we took the conference theme and asked our Tech Marketers Executive Council to share their one things…

The thing they plan to focus on in the year ahead, the one thing that’s going to make Just One Conference totally unmissable, and the one thing they’re personally looking forward most about the day.

Here’s what they had to say…

Jane Smallfield, TMG Co-Chair

The one thing I’m focusing on in 2021…

 I’ve decided to put more focus on my own personal development this year – more reading, listening, learning and certification (if I can). It’s a lot harder to prioritise this when you’re the one leading the training and/or you’re working alone.

The one thing that’s going to make this year’s conference totally unmissable…

I was lucky enough to do an ABM Workshop with Lisa Dennis in Boston a couple of years ago (check her out on LinkedIn); you do not want to miss this session if you’re even remotely interested in Account Based Marketing.

The one thing I’m personally most looking forward to about the day…

I get an enormous buzz out of our community coming together. Yes, the learning stuff is really important but understanding that there are others out there who think, struggle and work the same way we do – is priceless.

Beverley Caldwell

The one thing I’m focusing on for 2021…

Adding value – I’m working for a number of tech clients so I’m going to focus on ‘what else can we do with this/how can we make this better?’ to get clients more bang for their buck in each marketing project that we work on.

The one thing that’s going to make this year’s conference totally unmissable…

From all the great speakers, Account Based Marketing definitely ticks my boxes as one not to miss – I’m a big fan and when done well, it works – so I’m keen to know more and learn from an expert.

The one thing I’m personally most looking forward to about the day…

Being in a room with like-minded tech marketers and sharing – information, knowledge, tips – gives me a real buzz!

Meng Purcell

The one thing I’m focusing on for 2021…

Prioritisation will drive impact on the things that matter most – work and personal life.

The one thing that’s going to make this year’s conference totally unmissable…
After 2020 being a year of ‘virtual and online’, it will be great connecting with people face-to-face again!
 
The one thing I’m personally most looking forward to about the day…

Learning and hanging out with like-minded people! Oops that was two. 🙂

Katy Sweetman

The one thing I’m focusing on in 2021…

I’m focusing on how and where I focus my energy to create the greatest value in the things I do. It’s definitely about less is more.

The one thing that’s going to make this year’s conference totally unmissable

For me, the sessions are hugely useful and relevant, but the best thing is the chance to chat and compare notes and experiences with people who are faced with the same challenges.

The one thing I’m personally most looking forward to about the day

The three-dimensionality of it. If I’m honest, it’s the chance to catch up with some old buddies I haven’t seen in a while In Real Life, and spend a whole day in the presence of the TMG cohort after a long time online!

To find out more about Just One Conference and grab your ticket, head here. We look forward to seeing you there.

Katy Sweetman