The Winners of the 2023 NZ Tech Marketing Awards are…
The New Zealand Tech Marketers Group today announced the winners of their inaugural NZ Tech Marketing Awards.
New Zealand’s tech sector is growing at a rapid rate of knots, said Justin Flitter, Chair of the NZ Tech Marketers Group. With that, a growing demand for highly skilled and globally experienced marketers to drive growth.
Flitter said, “Today’s marketers need to support strategy and business transformation in a highly complex environment. They leverage brand, people, partnerships and technology to create demand and engage customers to grow sustainable revenue. It’s our role to nurture the growth of NZs tech marketers, to build their capability and confidence.
Judged by an independent panel of industry experts, the NZ Tech Marketing Awards showcase and celebrate the incredible talent and capability we have driving growth for our tech companies on the global stage.”
Nick Whitehead, the Chief Marketing Officer for Serko, was awarded NZ’s Tech Marketer of the Year. Bob Pinchin, one of 6 independent judges, said “Nick's drive, passion, enthusiasm, and commitment to tech marketing were very evident in his entry. When you combine these attributes with the incredible results that Nick achieved in developing, launching, and executing Serko's GTM with Booking.com for Business and at a time when the travel industry had been so badly disrupted with Covid, it makes for impressive reading. Add on his philanthropic efforts to support and mentor others, they all combine to make Nick a worthy winner of the inaugural Tech Marketer of the Year.”
Justin Flitter - TMG Chair, Shannon Thomas - NZTE - Judge, Nick Whitehead - Serko, Bob Pinchin - Swaytech - Judge.
Kat Waters, the Marketing Manager at ElementX, an AI development agency, was awarded the NZ Young Tech Marketer of the Year award. Recognising her leadership skills taking the company through a rebrand and refreshed go-to-market strategy program.
Justin Flitter - TMG Chair, Shannon Thomas - NZTE - Judge, Kat Waters - ElementX, Bob Pinchin - Swaytech - Judge.
LawVu was awarded the NZ B2B Tech Marketing Strategy of the Year prize. Their Growth & Brand Marketing team, led by Bindy Griffin, showcased the company’s outstanding go-to-market strategy to create a new category and build a substantial revenue pipeline across the USA.
The NZ Tech Marketers Group has more than 250 individual members working in tech companies or in technical marketing roles and is a member of the NZ Tech Alliance. Marketers can join for free if their company is also a Member of NZTech.
